July 20 2013

Lotus future secured after new funding steps in!

RMA Track Days talks about Lotus's new backing.

Lotus owner DRB-Hicom has signed off a three-year programme to revitalise the struggling firm.

Although details remain scarce, it has been confirmed that the company has already spent more than £100 million keeping Lotus afloat, and that the rise in sales during that time has been enough to convince it that Lotus is worth investing in.

“We have cleaned up and we are moving ahead,” DRB managing director Tan Sri Mohd Khamil Jamil told Malaysian media, highlighting the financial, technical, marketing and product planning problems the firm inherited when it took control of Lotus’s parent company, Proton.

“We are coming out with the variants based on existing products — variants with improved technology, improved performance, improved quality as well as improved costing,” he said.

The first of these was the Lotus Exige S roadster, and Jamil confirmed that the firm plans to launch more variants of the Evora and Elise. Of the Exige S roadster, Jamil said: “It is not going to sell in big volumes, but it is a big step.”

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